1. Argument and Summary…………………………………………………….3
2. Introduction…………………………………………………………………..4
3. Top 5 great American Brands over time…………….…………………....5
3.1 The Coca Cola Company ……………………………………………………...5
3.2 Kodak Company………………………………………………………………6
3.3 Marlboro ………………………………………………………………........6
3.4 Ford Motor Company …………………………………………………………7
3.5 IBM ………………………………………………………………………...8
4. Top 9 most valuable American Brands in the world…………………..…..9
4.1 Apple Inc.………………………………………………………………..…..9
4.2 Microsoft …………………………………………………………………..10
4.3 McDonald's…………………………………………………………………11
4.4 Calvin Klein ………………………………………………………………..11
4.5 Intel ……………………………………………………………………….12
4.6 Starbucks.………………………………………………………………..…13
4.7 Pringles .………………………………………………………………..….13
4.8 KFC ……………………………………………………………………...14
5. The best known American car brands…………………………………..15
5.1 Jeep………………………………………………………………………..15
5.2 Dodge……………………………………………………………………...15
5.3 Cadillac…………………………………………………………………….16
5.4 Chevrolet…………………………………………………………………...16
5.5 Hummer……………………………………………………………………17
Conclusion……………………………………………………………………..18
Bibliography………………………………………………………………..…19
1. Argument
I chose to write about brands because of course I love shopping! I am extremely selective about the brands so I chose to talk about American Brands. I watch fashion shows, read magazines, news and all that stuff to be up to date. From my point of view to be well dressed means to have quality clothes, in fashion and with much good taste. At the same time the USA owns in the world famous companies in various fields such as: computer science, food, cosmetics, cars or jewelry. American brands are the best!
Summary
In my certificate you can find information about the most famous, popular, or old brands in the United States of America. The most popular are Apple, Intel, Coca Cola Company, Google, Microsoft, Hummer, McDonald’s, Dell, Duracell, Lays, Pepsi, Lenovo, Fossil, Levi Strauss, Pontiac, Ford, Oral B, Jack Daniels, Walt Disney, but don’t miss KFC, Starbucks and Chevrolet. We could even say that the biggest brands in the world have their origin in the USA.
For example Google Corporation (founded in Menlo Park, California) has been estimated to run more than one million servers in data centers around the world (as of 2007) and to process over one billion search requests and about 24 petabytes of user-generated data each day (as of 2009). In December 2013 Alexa listed google.com as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such as YouTube and Blogger. In the same time Apple dominates list of the world’s most valuable brands, for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.
• Davis, Fred (1992). Fashion, Culture, and Identity. Chicago: University of Chicago Press, p. 69. ISBN 0-226-13809-7.
• Thompson, William; Joseph Hickey (1995). Society in Focus. Boston, MA: Pearson. 0-205-41365-X.
• http://www.forbes.com/powerful-brands/list/
• http:// http://en.wikipedia.org/wiki/American_Brands
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